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Do Home Listing Photos Matter?

Listing Photos are Worth a Thousand Words

You may have heard the saying that "a photo is worth a thousand words". This is never more true than with home listing photos. Taking high-quality photos and video tours of your home should be one of your greatest priorities during the selling process. Here are a few reasons why your REALTOR® should be showcasing your home with listing photos along with a few tips to make sure these images impress.

Listing Photos is truly the First Impression of every Home For Sale

Images and virtual tours are often the first impression that potential buyers will receive on your property. Today, the majority of buyers begin their property search online. Your real estate agent's listing photos better be able to entice, appeal, and excite all online house hunters. You want to make sure you choose the right REALTOR® to capture the right photos to make such a strong impression that buyers will move quickly to see your home.

If your listing photos are of low-quality and do not showcase the features and characteristics of your property, it will reduce the number of showings you receive. Buyers will enter your home with low expectations and you will miss many opportunities to sell your home quickly and at a much higher price.

You can reach Long-Distance Buyers

Reach Long-Distance Buyers with Listing Photos

How do you plan to reach home buyers who are 100 miles away? How do you plan to market your property to these individuals? These house hunters are going to spend a significant amount of time online doing their own home searches. When you have incredible listing photos, you will reach these potential home buyers and make them anxious to see the property. They are more likely to schedule a virtual tour or schedule a trip to see the property in person.

It helps Home Buyers know what to Expect

Your listing photos highlight the condition of the property. It gives buyers an idea of the projects they can expect to complete prior to moving in or shortly after. You want to make sure your home is in pristine condition when taking your photos. A few tasks to complete include cleaning the property, decluttering various rooms, performing basic landscaping tasks outdoors. The better condition your home appears in the photos, the more potential buyers will contact your real estate agent.

How can I improve my Listing Photos?

Listing photos certainly matter when selling your property. Fortunately, there are many things you can do to ensure your photos create the strong impression that you desire. A few ideas include:

Having your Home Staged. A cluttered, disorganized, and messy home is going to deter buyers very quickly. You want the property to shine in your photos. Complete tasks such as clearing the floors, counter-tops, yard by removing all unnecessary items from your home and property. Hire a REALTOR® that will stage your home for you to receive that clean and tidy look that you desire.

Use the right equipment. While a smartphone can take an adequate photo, it is not best tool for capturing listing photos. Make sure your real estate agent uses a camera to ensure you have excellent lighting for every photo taken or uses a professional photographer.

Retake Photos. Have you recently completed a project such as painting a wall in your kitchen? Don't be afraid to ask your agent to update your listing photos. You want to ensure every photo accurately reflects your property at all times. Additionally, if you are in the middle of large projects, wait to take pictures until the project is finished.

Professional Real Estate Photographer. One of the best things you can do to ensure your photos and video tours entice and impress is to make sure your agent uses a professional real estate photographer. These individual know how to best capture the features and characteristics of your property. He or she understands how to focus on the right angles to make a room appear large and open. Plus, a professional should have the equipment you need to capture the best photos possible.

The best listing photos are going to help your home stand out from others listed for sale. It can be the difference between a home that sits on the real estate market for several weeks or one that moves quickly. Before you list your home for sale, make sure that you choose the right REALTOR® to work with, one that will make sure your photos impress and stand out to all potential buyers.

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