Choosing the right REALTOR® is critical in Selling your House

What to look for in a REALTOR® when Selling your House

Published - March 19th 2023 3 minute read.

Selling a home can be a complex and overwhelming process, so hiring the right real estate agent can be a wise and beneficial decision. Professional REALTORS® can provide guidance and expertise throughout the entire process, from preparing your home for sale to negotiating offers and closing the deal. However, not all agents are the same, and it is essential to choose the right agent to ensure a successful and stress-free sale. Here are some key factors to consider when selecting an agent to sell your house.


One of the most important things to look for in a real estate agent is experience. You want a REALTOR® with a proven track record of successfully selling homes, specifically where your home is. Ask how long they have worked in the industry and how many homes they have sold in the past year. Additionally, inquire about their experience selling homes in your neighbourhood or price range. An agent familiar with the local real estate markets and with a history of selling homes in your area will be better equipped to price and market your home effectively.

Marketing Strategies

Marketing is vital to selling your home quickly and for the best price possible. Look for a REALTOR® with a comprehensive marketing plan, including online and offline strategies. They should be able to provide examples of how they have marketed similar homes in the past, such as using professional photography, virtual tours, and targeted social media advertising. Additionally, ask about their approach to open houses and how they plan to reach potential buyers. Finally, be sure to consider whether their marketing is appealing. Ask your friends if the real estate agent you want to hire is marketing that would attract them if they were in the market for a house.


Communication is critical throughout the home selling process, and you want a REALTOR® who will keep you informed every step of the way. Look for an agent who is responsive and accessible, whether by phone, email, or in-person meetings. They should also be proactive in updating you on the progress of your sale, such as providing feedback from potential buyers and updates on marketing efforts.

Negotiation Skills

Selling a home often involves negotiating with potential buyers, and you want an agent who is a skilled negotiator. Ask about their experience with negotiating and their approach to handling offers. They should be able to provide examples of how they have successfully negotiated for past clients. Additionally, ask about their approach to counteroffers and their ability to navigate potential roadblocks in the negotiation process.


You also want a REALTOR® who professionally conducts themselves throughout the entire process. Look for an organized, punctual, and respectful real estate agent. They should be able to provide references from past clients who can attest to their professionalism and work ethic. Furthermore, ensure they are licensed and in good standing with the Real Estate Council of Ontario.

Finally, a typical commission for an agent ranges from 2.5% to 5% of the total selling price, which the buyer's agent and yours will split. As the seller, your sale portion will depend on what negotiations are in the offer.

Why is it essential to hire the Right Real Estate Agent?

Why is it essential to hire the Right Real Estate Agent?

Choosing the right agent is critical in selling your house successfully. Considering the above factors will help you find the best agent to help you achieve your goals and make the process as smooth as possible.

Take the time to interview several REALTORS® and ask plenty of questions before deciding which real estate agent is right for you and your home. Then, with the right agent, you can sell your home confidently and efficiently.

Have questions about selling real estate and don't know where to begin? Connect with the best real estate agents to guide you.

Please be advised that TRESA Rules and Regulations restrict the information that another Brokerage or REALTOR® can provide. Therefore, any further information must be sought directly from the agent you are under contract with.

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